App
Lovey – Peer to peer lending
Lovey – Peer to peer lending
I led the work designing an app where friends and family can lend each other money. I have been part of the project from inception, helping the business find USPs, partners to work with and fit the new product to their existing brand.
CLIENT
Love Finance
ROLE
Senior Product designer
RESPONSIBILITIES
Designer and Product Owner
create a system
and train peers
YEAR
2024-2025
What?
“I want my brother to pay me back without it being awkward.”
“I want my brother to pay me back without it being awkward.”
We set out to solve this problem statement with an app. What if I could pay back my loan automatically? What if the loan agreement was generated for me? What if I could track who owes me and how much in one dashboard?
We set out to solve this problem statement with an app. What if I could pay back my loan automatically? What if the loan agreement was generated for me? What if I could track who owes me and how much in one dashboard?
WHY?
Most customers who enquire for a loan with us end up receiving the money from friends and family
Most customers who enquire for a loan with us end up receiving the money from friends and family
A natural upsell for a loan tracking app would make sure we stay visible in their life. If we manage to add enough value, this could be our first venture to the consumer loan space.
A natural upsell for a loan tracking app would make sure we stay visible in their life. If we manage to add enough value, this could be our first venture to the consumer loan space.
"
The bank of Mum and Dad is still our biggest competitor
Jack Smith - CEO of love finance
"
"
The bank of Mum and Dad is still our biggest competitor
Jack Smith - CEO of love finance
"
How?
We could handle loans for friends and family members without touching the money.
We could handle loans for friends and family members without touching the money.
We needed to find a solution where a 3rd party payment service provider handles all transactions with minimal user input after the loan is set up.
We needed to find a solution where a 3rd party payment service provider handles all transactions with minimal user input after the loan is set up.
After presenting our journeys to the legal representatives of Love Finance, we got confirmation that our way of implementing third parties meant that we are not regulated under any lending or brokering laws which was the last green light for this project to go ahead.
After presenting our journeys to the legal representatives of Love Finance, we got confirmation that our way of implementing third parties meant that we are not regulated under any lending or brokering laws which was the last green light for this project to go ahead.
WHO?
User testing and Tradies of the UK
User testing and Tradies of the UK
A slide from our User Testing and App Launch Strategy deck showing 75% of tradies asked would be willing to pay a small percentage fee after using our app prototype.
A slide from our User Testing and App Launch Strategy deck showing 75% of tradies asked would be willing to pay a small percentage fee after using our app prototype.
TL;DR slide from our presentation shows our thinking about going to market.
TL;DR slide from our presentation shows our thinking about going to market.
The App is set to launch in January with version 2 already in the works.
The App is set to launch in January with version 2 already in the works.