UX Methodology

User testing

User testing

I led the work on a comprehensive collection of guidelines, components and resources for Halfords.com. With such a well recognised brand the main challenge was to strike a balance between using the existing brand elements and introducing a refreshed web-first identity. Oh and we had T-Shirts made.

CLIENT
Halfords
ROLE
UI UX Strategy manager
YEAR
2022-2024
A biker wearing a Revolve Tee
A biker wearing a Revolve Tee
A biker wearing a Revolve Tee
what?

I rarely ask our product testers any questions. However I often set them goals and watch their journey very-very closely.

I rarely ask our product testers any questions. However I often set them goals and watch their journey very-very closely.

WHY?

Sometimes just to prove a point, but most times to check and recheck our thought process.

Sometimes just to prove a point, but most times to check and recheck our thought process.

When I’m 2 months in designing a brand new user journey it’s very hard to see the screens like I’m seeing it for the first time. We check for flow, copy, usability and general feedback. We check new concepts, the current site and competitors too.

When I’m 2 months in designing a brand new user journey it’s very hard to see the screens like I’m seeing it for the first time. We check for flow, copy, usability and general feedback. We check new concepts, the current site and competitors too.

How?

I use UserZoom’s screen and voice record feature. After a precise screening I ask real users to complete a task on the website or a prototype, then watch the recorded video with their commentary.

I use UserZoom’s screen and voice record feature. After a precise screening I ask real users to complete a task on the website or a prototype, then watch the recorded video with their commentary.

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